LO2 Traditional to digital methods.

-Pre 2000 - web 1.0 pages that were not interactive.
-In the year 2000, Broadband entered the uk meaning faster download speeds hence content is more available to everybody. - web 2.0 O'Reilly (2004)
- As part of web 2.0 we gained audio visual content, video on demand services and interactive web pages .


Digital methods are in existence because of technological convergence. (technologies coming together to provide a new service for the audience.

Black box- Henry Jenkins, 2006.

Above the line advertising methods;

. premiers
. posters
. trailers
. reviews
. targeting mass audiences.


Below the line advertising methods;

. targets the individual
. social media updates (instagram,twitter,facebook)
. happy meals (toys)
. competitions