What is audience research?
gathering information on the people that you believe benefit most from your product, for example their knowledge, interests, preferances and behaviours.
Why do we do it ?
So we can tailor products to meet the needs and wants of our audiences - this helps to increase the companies profit margin.
when you personally evaluate a product, this is primary research .
primary research- questionaire , interview ect.
secondary - information that has been done for you and needs collecting ; books,web, newspaper ect.
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