LO4 Understand the target audiences of media products.

- Demographic: Different groups of people

- Conglomerate: A large company with many subsidary company

- Horizontal integration: When a  conglomerate company uses its subsidaries in order to market its own media product, this is done across different sectors.

- Audience: The people viewing/using a media product.

- Independent : A company that acts alone with no subsidary companies. Normally only operates in one sector for example Tv, Film or Radio

- Niche: Something that only appeals to a small group of people. (small demographic)

-Mass: Something that appeals to a large group of people. (large demographic).



Audience Theory-

Jhon Hartley (1987) All media products have 'invisible fictions' before they are made.

Ien Ang (1991) All media producers have 'imaginary entities' in mind before their production.