Denis McQuail, 1972
There are four reasons that people consume media products/pleasures they gain from them:
1) Surveillance - Using media to find information about the world
2) Escapism - escaping from reality
3) Building personal Identity - Taking ideas, following trends - Role models
4) Building personal relationships - Establishing yourself amongst others , provides conversation topics
Life of Pi offers the gratification escapism as it shows the viewer a different way of living , the screenplay features adventure and fantasy which is not present in day to day life. The computer generated imagery leads the viewer into the belief that there are areas on this earth that are much like what is being shown on screen , it is just that they havent discovered them yet. In addition to this , it also offers the gratification of building personal relationships as it provides a topic of conversation regarding the different lessons that are learnt through religion and relationships.
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